Castel plans entrance into sparkling segment
Courtesy of The Drinks Report
Castel Group is to start production of Crémant de Bordeaux for the first time in its history, from its Oenoalliance site.
The company is aiming to develop its sparkling segment in the large scale retail sector, which it claims is still modest in comparison to Castel’s other French AOP wines.
The move to boost growth and focus on innovation comes at a time when sales of fizz are starting to soar.
Oenoalliance’s technical facilities and flexibility have enabled the investment to be made; it is set to benefit brands such as Malesan and Maison Castel as well as private labels.